Business owners get media savvy
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'BE yourself ' was one of the top tips for Fingal-based business owners at the 'Getting PR Through Social Media# networking event, organised by Fingal County Enterprise Board. Held in The Clarion Hotel, Dublin Airport, this Fingal Business Network event attracted over 200 local business owners who learned how to get the most from their social media marketing tools. Eoin Kennedy, chair of the Irish Internet Association Social Media Working Group, began the evening by presenting his top 12 tips to achieving PR through social media. Tips included making news instant through photographs and video, keeping in touch with media on Twitter and being creative in the use of social media tools. His advice on building relationships with bloggers generated much interest amongst the audience, particularly in the post event Questions and Answers session. Following an enlightening practical demonstration of how social media can support networking, businesses were invited to put this into practice at a networking session followed by refreshments. Speaking at the event, Oisin Geoghegan, CEO of Fingal County Enterprise Board, was delighted with the level of interest and enthusiasm among those present. He said: 'Social media and online networking are playing an increasingly important role in business. For small and local businesses that are seeking to enhance their profile, these techniques offer massive potential. By providing expert advice, support and networking opportunities through events like this, we can ensure SMES are equipped to use the tools available to them.' The Fingal Business Network (FBN) is open to owners and managers of small businesses located within Fingal. It is particularly geared at providing a networking platform for those who have recently set up in business. The next FBN event will be held in May 2012 and further information is available from Fingal County Enterprise Board by telephoning 01- 8900800, e-mailing info@fingalceb.ie or by visiting www.fingalceb.ie/fbn
