Adapting and operating in a changing economic climate
BANK OF IRELAND HOST BUSINESS ADVICE EVENING
More photos:
Wednesday June 10 2009
MORE than 400 people have attended a business advice evening hosted by Bank of Ireland as part of its National Enterprise Week.
Held at Bewley's Hotel Dublin Airport, guest speakers on the night included Bobby Kerr, CEO of Insomnia and Dragon on the recently televised Dragons' Den who spoke about the challenges of operating in the current economic environment.
Patricia Callan, a director of the Small Firms Association, focussed on adapting your business to reflect market changes.
Other speakers included Aine Murphy, CEO of Encore Business Services who outlined how multi-channel marketing can boost on-line sales. Siobhan Comerford, Managing Director, C2P (Credit to Profit) spoke about maximising debtor payments to improve cash flow. Krishna De, Managing Director, BizGrowth News discussed word of mouth marketing and Paul Fagan, Ireland's leading expert on business coaching, and founder of Action COACH Business Coaching in Ireland also gave some insights and tips on operating in a challenging environment.
After the presentations there was an opportunity for attendees to network with the guest speakers, meet key support agencies and business experts to answer industry related questions such as accounting software, point of sale management, franchising, currency risk management, online sales and marketing and effective debtor and cashflow management.
Colin Kingston, Head of Branches, Bank of Ireland Dublin North commented: ' The Business Advice evening captured the essence of our inaugural National Enterprise Week.
'The bank's key objective for the week was 'Getting Business Moving' in Ireland. This event was specifically created to inform, assist and connect existing and potential SMEs.
'We believe the benefits of holding events like this for the local business community here in North Dublin will be real and tangible.
'We received very positive feedback from attendees with many commenting that they had learned a new insight that could be implemented into their own business operation.'
