A NEW Swords-based travel company has just been launched with the aim of 'helping you help others'.

Hyho Travel is a full service travel bureau serving both leisure and corporate clients, only with a unique difference - they guarantee at least 20% of their commission goes to charity. From their base at Abco Kovex House at Swords Business Park, the team at Hyho encourage people to book through their website and then choose where the charity donation goes to.

'We strive to be a positive and inspirational influence for our clients, partners and team mates,' managing director, Trevor Reid said. 'Our objective is to conduct our business to the highest ethical standards, acting with integrity and respect at all times.' Mr Reid has worked as a business owner, analyst and risk assessor for over 10 years and brings with him a wealth of knowledge of business process and management.

He is joined by business development director, David Hewitt, who has more than 20 years experience in the travel industry, along with Diarmuid Coughlan, commercial and IT director, with over 15 years experience in the sector, while operations director, Paul Bennett, has a 15-year business background. The company was launched in December and is aiming to work with major charities, clubs, schools and local organisations to generate additional awareness of their brand, while donating a significant portion of their commission back to their supporting partners.

Medical and research charities, development organisations, children's charities, poverty agencies, hospices and animal groups are all set to benefit from the scheme.

'In addition to our core online business, we plan to run numerous fundraising events throughout the calendar year with our supporting partners,' Mr Reid added.

'From our initial discussions with selected charities, we have made a corporate decision to select featured charities from each of the sectors.

'Our PR approach will be discussed with each charity on a one-to-one basis to enable us to promote their charity and our company in the correct manner to maximise the return for both parties and uphold the integrity of the overall project and objectives.

'We believe that, with our passion and commitment to this project and working very closely with our charities to reach our objectives, we can forge a strong relationship for many years ahead.'

For further information, log onto www.hyho.ie.

- Robin KIELY